When Nicole Davis stepped into her role as Communications Manager at Visit the Northshore, she inherited a full calendar of festivals, events, and campaigns. What she didn’t inherit was a streamlined way to keep up with the demand for fresh social content.

Enter Creators by CrowdRiff.

The first few weeks were all about adjustment, as Nicole got comfortable managing requests alongside her broader responsibilities. But over time, with steady guidance from CrowdRiff’s Customer Success team, she began to see the system click into place.

“I found my flow. I know what I’m doing, and the success of the content has been amazing. I’m obsessed—I don’t have to do or shoot anything if I don’t have time.”

With Creators by CrowdRiff, Visit the Northshore has unlocked a scalable, efficient way to tell its story year-round. The program has delivered:

• High-performing social content with six-figure reach across platforms
  
  
• Reusable seasonal footage, saving time and resources
  
  
• Diverse creative styles to capture the destination’s unique spirit from different POVs
  
  
• A collaborative partnership that makes execution seamless

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Nicole credits not only the content itself, but also the support she’s received.

“Y’all are the best, especially Andrew. I feel like I’ll say, ‘Hey, can I get this done?’ and it’s done. Please don’t leave us!”

What began as a new and slightly daunting program has turned into an essential piece of Visit the Northshore’s marketing toolkit. Nicole is now such a believer that she’s even advocating to increase their Creator credits for next year.

Once Nicole started publishing content by CrowdRiff Creators, the impact was immediate. One of her favorite examples is a video shot at Camp Salmon:

• Instagram: 119K Views, 3,094 Likes, 1,261 Shares
• Facebook: 80.4K Views, 1.3K Likes, 150 Shares
• ‍TikTok: 84.9K Views, 3,966 Likes, 1,650 Saves

Altogether, a single piece of content by CrowdRiff Creators reached almost 200,000 people across platforms—far more than Nicole could have achieved on her own.

Another win came from a Fall Festival video, built largely from recycled CrowdRiff content. That Reel alone was shared over 500 times, proving that older assets could still spark fresh engagement.