Case Study
Discover how a small marketing team transformed its short-form video strategy, shifting from costly influencer one-offs to a sustainable creator pipeline that brings the orchard experience to life every week.
40%
less costly than influencer contracts
400%
more Reel views on Instagram
Abbie Taylor, their Marketing and Communications Manager, stepped into her role with one big hurdle: video demand had outpaced their ability to produce it.
Their small team didn’t have someone dedicated solely to short-form content, and influencer partnerships—while useful—were inconsistent and pricey.
As Abbie explained:
“We only recently started posting videos on Instagram and it's through paid influencers and we don't see that as a sustainable method.”
Influencer output also gave them just one finished video per visit, limiting what could be published across Instagram Reels, TikTok, and YouTube Shorts.
Meanwhile, THCOC had big goals:
Abbie knew they needed creators who could show up regularly, capture new flavors and experiences, and help her “paint a picture” of what visiting the property feels like — especially the tasting experience.
Texas Hill Country Olive Co. turned to Creators by CrowdRiff to scale consistent, affordable, high-quality content — without the unpredictability of influencer pricing or negotiation.
What clicked for them:
Abbie came prepared with clear concepts: gelato tastings, POV orchard tours, dog-friendly day trips, and more. CrowdRiff’s team helped translate those ideas into creator-ready briefs and coordinated shoots.
They also implemented:
Abbie shared:
"We want our content to feel immersive and story-driven, which is why we’ve expanded our video focus and partnered with Crowdriff"
Instead of relying on occasional influencer partnerships, Abbie now receives a steady stream of usable, cut-ready video assets twice per month—enough to fuel a consistent publishing cadence across TikTok and Instagram.
Creators bring their own perspectives to tastings, dog-friendly outings, seasonal dishes, and shop moments, helping THCOC avoid repetitive visuals and better reflect the wide range of visitor experiences.
“We really want to showcase a diverse range of people, and that’s something we could fully accomplish with the help of CrowdRiff and their many creators."
Creator-on-camera clips allow THCOC to portray authentic reactions, tasting descriptions, and tips, exactly the experiential language Abbie said converts best for her audience.
As she explained:
"For new customers, compelling visuals paired with expressive, genuine reactions can be incredibly powerful. When someone tastes our products and articulates that experience beautifully, it becomes far more memorable."
With micro-influencers costing $1,000 per visit for a single Reel, Creators quickly became the most cost-efficient way to scale storytelling.
When Sofive Soccer Centers set out to refresh their website and expand their digital presence, they knew they needed more than just polished facility shots. They wanted to showcase what makes Sofive unique: the scale of its multi-field complexes, the energy of its league nights, and the prime locations near major cities. To bring that vision to life across multiple U.S. facilities, Sofive partnered with Insign US and turned to Creators by CrowdRiff.
When Visit the Northshore teamed up with Creators by CrowdRiff, they didn’t just manage content — they unlocked a streamlined system that generates six-figure reach, saves time, and lets the destination tell its story effortlessly.
Tennessee wanted to showcase far more than music and whiskey—but capturing that depth with a five-person team felt impossible. CrowdRiff Creators helped them scale vertical video across the entire state, fueling massive engagement and a year-round content engine. Authentic voices and local perspectives now power their storytelling.
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