Sofive Soccer Center's challenge was twofold. On one hand, they needed content that highlighted the size and quality of their facilities — proving that Sofive was more than a local soccer pitch. On the other, they needed authentic, people-first storytelling that could capture the excitement of the games and the camaraderie of players sharing beers after a match.

Adding to the complexity, the team needed this content at scale. With facilities nationwide and a new website set to launch in June, the turnaround had to be quick, efficient, and consistent. Traditional content production would have been too slow, too costly, and too difficult to coordinate across so many markets.

With 22 facilities nationwide, Sofive needed to:

• Highlight prime locations and facility scale — emphasizing proximity to major cities like New York, Los Angeles, and Chicago.
  
  
• Capture energy and atmosphere — from league nights, cheering fans, and post-game celebrations.
  
  
• Prepare for a new website launch — requiring fresh, versatile assets ready for both horizontal (web/video ads) and vertical (organic social and paid social) formats.
  
  

Traditional content production was too slow and localized. They needed a solution that could deliver authentic, location-rich content at scale, with consistent quality across every facility.

Creators by CrowdRiff offered Sofive and Insign US a way to scale production without sacrificing quality. Using the platform, they coordinated 20 content shoots across different cities in just a matter of weeks. Each brief was submitted directly into the platform, where CrowdRiff’s creator network—including drone-capable videographers—could take them on.

They found the process “very smooth” and intuitive, from writing briefs to receiving deliverables. Sofive especially valued the rating system, which allowed them to quickly provide feedback and direction for future shoots. 

CrowdRiff’s customer success team also played a pivotal role, bridging communication between creators and the Sofive team. As Insign US’s Social Media & Project Manager, Maëlle Poulenc, explained:

“Josh checked a lot on us to see if everything was going well… he was a good intermediary between the creators and us.”

Beyond the process, the content itself delivered on Sofive’s vision. Drone footage captured city skylines with Sofive’s facilities in the foreground, while on-the-ground shots highlighted both the action on the pitch and the post-game community vibe. Vertical and horizontal formats ensured assets were ready for social media, advertising, and website needs.

To recap, they were able to:

• Submit shoot briefs that were quickly matched to qualified creators, including those with drone capabilities.
  
  
• Receive great video content with both drone and ground-level footage, capturing facility scale, city skylines, and dynamic action shots.
  
  
• Used a newly launched temporary link feature to easily share deliverables with higher-level stakeholders, avoiding manual file transfers.

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By the end of the project, Sofive had a versatile content library that supported both their immediate website launch and their long-term marketing goals.

The content showcased:

• The scale of Sofive’s facilities, making them stand out from smaller, local soccer fields
  
  
• Proximity to major cities, demonstrated through striking drone skyline shots
  
  
• The vibrant atmosphere of league nights, complete with action, cheering fans, and social interactions
  
  

The TLDR;

Creators by CrowdRiff gave Sofive Soccer Centers the ability to scale content production across 20+ shoots, maintain quality and consistency, and meet a critical website launch deadline. 

With smoother workflows, stakeholder-ready sharing, and authentic storytelling, Sofive now has the content it needs to bring its facilities, and its community, to life online.

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About Insign US — Your on demand brand engine. We’re a Los Angeles–based collective that delivers the power of a full marketing department—without the rigidity of an in house structure. From consulting and brand platforms to design, advertising, and communications, we plug in when you need impact, scale, or a fresh perspective.

➡️ Read more here

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