You know your destination better than anyone, from the seasons that drive visits to the stories your brand wants to tell. Turning that knowledge into a steady run of creator briefs is its own job, though, and finding a fresh angle for every campaign takes real creative energy.

That's where the creators who live in your destination can help. They see it every day, and they often notice small moments worth sharing, like a quiet trail at sunrise or a local event that's starting to catch on. Pitch Requests invite those creators to bring you ideas, so your next campaign can start with a set of options instead of a blank page.

What's new

With a Pitch Request, you share the direction for the content you need and how many shoot ideas you want to receive. Local creators respond with short pitches, each with an idea and a tentative shoot date, and you approve the ones that fit your brand. Pitch Requests sit alongside standard requests, which are still the most direct route when you already have a specific shot in mind.

Start with a theme and let the ideas come to you

Some campaigns begin with a clear shot list, and many more begin with a direction: fall weekends, family camping, a new festival season, or a push to highlight a lesser-known region. A Pitch Request lets you start right there, describing the direction while creators suggest how to bring it to life, which may take some of the pressure off writing a detailed brief for every shoot.

Picture a destination marketer in Marquette, Michigan, planning shoulder-season content. They post a Pitch Request for "fall weekends on Lake Superior," and pitches come back for a sunrise paddle along the shoreline, a Saturday at the farmers market with a local baker, and a family hike timed to peak color. Each idea builds on the direction the marketer set, with details the creators know from their own weekends there.

You decide which ideas move forward

Every pitch waits for your review. As pitches come in, you see them together, with pending, approved, and declined ideas side by side, so it's easy to weigh one creator's idea against another. When an idea fits your brand, you approve it and it becomes an assignment. When it doesn't, you decline it, and the short note you add to each decision helps creators understand what you're looking for.

A few details keep you in control from start to finish:

• You set the limits up front, choosing how many shoots the request needs and how many any one creator can take on.
• Nothing is shot without your approval. Creators start only once you approve their pitch.
• Pricing stays familiar. Each approved pitch is priced the same as a standard shoot.
• You never get more than you asked for. Once your shoots are filled, any remaining pitches close automatically.
• You have seven days to review each pitch.

How it works for you

1. Submit a Pitch Request with your theme and the number of shoots you want.
2. Our team prepares it and shares it with local creators who can take it on.
3. Review the pitches, approving or declining each one with a quick note.
4. We handle everything else. Approved pitches become assignments, and our team manages capture, quality review, and delivery, with the same usage rights as every assignment.

The only new step is choosing the ideas you like, which is often the most enjoyable part of planning content anyway.