The Social Secret Sauce: Adding Flavor to Trends & Keeping the Algorithms Fed

Keeping up with social media trends, algorithms that keep you guessing, and a-new-app-a-day social media wildness—on top of the constant demands for fresh, engaging content—can make travel marketing feel as chaotic as Jeremy Allen White’s kitchen on The Bear. But it doesn’t have to.

Here to help, CrowdRiff’s Senior Customer Success Manager Katrina Keilhauer and Social Media Manager Sennah Yee recently hosted The Social Secret Sauce, Adding Personal Flavor to Social Trends & Keeping the Algorithm Fed.

The webinar explored key ingredients we’ve noticed in successful social media posts from our favorite DMOs and why they worked.

In case you missed it—you were probably busy scheduling a new Reel or deciding whether Moo Deng is still relevant (our take: Moo Deng is forever!)—we compiled the webinar’s most snackable takeaways. These will help you stay on top of recent trends, create the right content for your audience, and guide you through the perfect recipe for crafting a successful social strategy.