Forget followers, authenticity is the new social currency.

Last fall, we surveyed 200+ destination marketers to uncover the visual marketing trends they were betting on for 2025. Now that we’re halfway through the year, we’re seeing those predictions come to life—some faster than expected.

From shifting influencer strategies to the rise of local creators, the travel marketing landscape is evolving in real time. And while the platforms and formats keep changing, one thing’s crystal clear: video is king! 👑

Download this eBook to learn:

• 👀 How creators are shaping the social landscape in 2025
• 💪 Why creator content builds more trust with consumers
• 🧐 The difference between content creators and influencers
• 🚀 How to keep up with an ever-growing demand for more content!

Get the eBook to learn more!

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