What's trending now on social media?
Every other week, we'll update this resource with what songs, memes, and news that are trending now in social media — plus some tips and examples from other travel brands to inspire you. 💡
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What's trending on social media as of September 15, 2025:
🎵 Use these trending songs/hooks
Sabrina Carpenter - House Tour (23.8K Reels, 63.4K TikToks) Sabrina's back with a trending song, and it's perfect for travel brands! Pair this with a tour of your hotel, destination, or attraction. Examples: Destination Madison, Cali Villas, Empire State Building
Unfortunately I do love (50.2K Reels, 391.7K TikToks) Pair Joe Walsh's "Rocky Mountain Way" with a list of perks, guilty pleasures, or controversial favorites associated with your travel brand. Examples: Visit Indy, Explore Ridgeland, CrowdRiff 😘
Blue Foundation - Eyes on Fire (79.4K Reels, 173.1K TikToks) Where my Twihards at? Use this song from Twilight with any aesthetic fall videos of forests and mountains! Optional: Add a caption mentioning that it's hoa hoa hoa season. Example: The Oregon Coast
🎣 Try these trending memes/post formats
Our graphic designer/social media manager is on leave - What would happen if you didn't have your trusty teammate around? Have fun with it on Photoshop, Canva, MS Paint, you name it! Examples: Skyscanner, NYC Ferry
Summer doesn't end until September 22nd - Last chance to use this one! For anyone who doesn't want to let go of summer yet 😅 You can also add another line after this hook: "Keep your pumpkin spice away from my [summer drink/activity here]" - Examples: Gooseneck Vineyards, Hotel Simone, Everyday California
To-do list - This one's super easy! Just add text with a to-do list/checklist for September or the season against an aesthetic background. Examples: Visit Acworth, Destination Madison
What's trending on social media as of September 2, 2025:
🎵 Try these trending songs
Earth, Wind & Fire - September (1.4M Reels, 738.2K TikToks) - Start off the month with this trending song, and mark your calendars for September 21st so you can use it again to match the lyrics! Example: Discover Oshkosh
The La's - There She Goes (155K Reels, 55.8K TikToks) - This song's back and ready to accompany your autumn wanderlust content! Example: Fairmont Jasper Park Lodge
Alan Silvestri - Amas Veritas (81.9K Reels, 98.1K TikToks) - This tune from Practical Magic is perfect for any inspirational, whimsical fall content. Example: Weekend Wanderer
Olivia Dean - Man I Need (37.1K Reels, 166.2K TikToks) - A romantic, versatile song can fit any supercut! Example: CrowdRiff Creator Kelsey Scott
Fleetwood Mac - Gypsy (21.9K Reels, 172.2K TikToks) - An upbeat, peaceful song perfect for any lifestyle content. Example: Visit Pensacola
🎣 Try these trending hooks & post formats
'ber months - September, October, November, December... it's 'ber season! Celebrate with a carousel or supercut highlighting the best activities to do during these months. Examples: Treehouse Point, Traverse City Tourism, CrowdRiff Creator Val
Taylor Swift's engagement - What a time to be a Swiftie marketer! If you haven't already, make a meme carousel of Taylor's engagement photo, Photoshop Taylor and Travis into your travel brand, or do a round-up of local engagement/wedding spots. Examples: Morton Arboretum, California Science Centre, CrowdRiff 😘
Emoji moodboard - Screenshot a text conversation and add your own emojis or cut-out stickers in Canva that match your travel brand's vibe. Example: Hilton Grand Vacations
a reminder that [LOCATION] will look like this in a few weeks... - This classic hook is always trending at the start of a new season! Example: Victoria Hills
🚨 Content prep alert: Mark your calendars!
National Women's Small Business Month
☕ Oct 1: World Coffee Day - Do a listicle of the coziest spots to enjoy a coffee this fall.
🎵 Oct 3: Taylor Swift’s new album - Yes, we're including this in our official calendar 😅 Swiftie or not, your brand will definitely want to hop on this pop culture moment to reap the engagement benefits!
🐻 Oct 4: World Animal Day - Share responsible eco-friendly tourism tips or run a photo contest of wildlife travel moments.
🌮 Oct 7: Taco Day - Taco 'bout the best breakfast, dinner, and late-night tacos!
🧡 Oct 13: Indigenous Peoples' Day - Spotlight Indigenous-owned businesses and business owners.
🍦 Oct 14: Dessert Day - Sweeten up your page with bakeries and ice cream spots.
🍝 Oct 17: Pasta Day - Get your noodle pull content ready!
🎨 Oct 25: International Artist Day - Showcase local murals, artists, and galleries.
🎃 Oct 31: Halloween - Share spooky events like pumpkin patches, haunted houses, and themed pop-ups!
What's trending on social media as of August 18, 2025:
🎣 Try these trending hooks
Taylor Swift's The Life of a Showgirl - Swiftie-mania has us all in our orange era 🧡 Gather orange visuals related to your brand, add a splash of sparkly orange to your logo, or your own spin on the album title. Examples: Marriott Bonvoy, Carnival Cruise Line, Visit Pensacola
no calls, no mail, no stress - just this: Add this caption against any relaxing, peaceful photo carousels, looped aesthetic video, or supercut. Example: 76Tourin
treating myself because today would've been my birthday if I was born on this day: Adapt this text and add this audio to any visuals showing off a sweet treat, a self-care activity, booking a vacation, etc. Examples: Project Expedition, Parkdale Public Market, Margaritaville at Sea
🎵 Try these trending songs
Chappell Roan - The Subway (20.8K Reels, 75.9K TikToks) - The perfect lyrics for any wanderlust content! Optional caption: "she got away" - Examples: Beech Mountain, Western Wandering
sombr - back to friends (266K Reels, 57.3K TikToks) - This tune is a versatile one — add it to any content that inspires nostalgia, awe, and tender emotions. Example: Tourism Golden
Taylor Swift - August (3M Reels, 397.73K TikToks) - Yes, we're sharing this *again* because T-Swift's trending more than ever, and it's your last chance to use this popular audio 'til next year! Optional caption: "August slipped away into a moment in time..." Example: Go Providence
✨ New Instagram updates you should know
What's trending on social media as of August 5, 2025:
🎵 Try these trending songs
Taylor Swift - August (2.4M Reels, 362.2K TikToks) - It's officially "August slipped away" season! Use this song all month long with any nostalgic, summery videos. Example: Discover Newport
Giulio Cercato - Brilliant (32.7K Reels) - Use this quirky, upbeat instrumental song with any video to inspire curiosity. Example: Visit The USA (featuring content shot by CrowdRiff Creators!)
Altego - Fix You x Viva La Vida remix (15.7K Reels, 1.4K TikToks) - I know, Coldplay's been trending for various CEO-scandal-related reasons 😅 But this song is also trending, and is perfect for dreamy wanderlust content! Example: CN Tower
Gilmore Girls - Lalala (188K Reels, 35.7K TikToks) - Fall is just around the corner! Time to get your audience excited about cozy season 🍂 Example: Visit Jackson County Alabama
🔥 Use these trending video hooks & memes
Lizard, lizard, lizard (62.7K TikToks) - Use this audio and this funny green screen to joke about any repetitive or unhinged activity. Ideas: me thinking about my trip to [LOCATION] instead of work, spamming my friends with summer activity ideas in [LOCATION], me getting another sweet treat at [LOCATION]. Examples: Visit California, Denver International Airport
Nothing Beats A Jet2 Holiday (2.1M TikToks, 13.5K Reels) - This meme is everywhere! Add this audio to any content showing off a travel, vacation, or life mishap. Example: The Children's Museum of Indianapolis
I used to be cool, but now I say things like... (442.1K TikToks, 64.1K Reels) - Finish the sentence with something that your mature, slow life-loving travelers may relate to. Ideas: let's get to the airport 4 hours early, I hope this hotel has firm pillows, let's wake up early to beat the crowds. Examples: Taylor Gidney, Skipper Laura
The Summer I Turned [ADD SOMETHING ABOUT YOUR BRAND HERE] (62.6K TikToks, 5.1K Reels) - Make your own spin-off of the TV show The Summer I Turned Pretty! Some ideas: The Summer I Turned Into A [BRAND] Superfan, The Summer I Turned Into A [FOOD] Lover, The Summer I Turned [YOUR BRAND] Into My Dream Vacay. Example: Destination Madison
🔍 Action plan to boost your Instagram SEO
Meta's big decision to index public posts on Google means that you should be synching up your social and SEO strategies to work for both travelers AND algorithms. Follow our 5-step action plan to get started!
What's trending on social media as of July 7, 2025:
🎵 Try these trending songs
Taylor Swift - You Belong With Me (335.8K TikToks, 69K Reels) - Add this song with this text: "You look happier" and "thanks, I [INSERT FUN ACTIVITY HERE]" over a video of the activity. Example: LA State Parks & Explore Louisiana (shot by a CrowdRiff Creator! 😘)
M.I.A. - Paper Planes (42.5K TikToks, 32K Reels) - Upload a video of somewhere fun that you'd want to escape to. Add this text: “the solution to my problems probably isn’t [INSERT LOCATION/ACTIVITY HERE], but I’m gonna double check," and pair with this song! Example: Discover Oshkosh
Kali Uchis - Angels All Around Me (12.4K Reels, 2.9K TikToks) - This one's just about to take off! A romantic, whimsical tune perfect for any relaxing, aesthetic content. Example: Garden District Hotel
🔥 Use these trending video hooks & memes
"Just a little something to take the edge off" (273.8K TikToks, 92.2K Reels) - This one's perfect for showing off local restaurants or shops! Film yourself holding something yummy/soothing like it's a cigarette. Examples: Hog Island Oyster Co., Wild Blue Acres
"I don't know the secret to happiness" - Another cheeky one! Add this text and "but I know I've never been sad at [INSERT LOCATION HERE]" against a video background. Example: Visit Pensacola
"My dream date" Love Island meme - Use this template and replace the text with a cute date idea related to your travel brand! Bonus/alternate content idea: add/lip synch this audio - Examples: Visit Lake Charles, Huntington Center
👀 A new version of TikTok in the works?
After an update that TikTok deal discussions between the U.S. and China are supposed to happen this week, there's now a rumor that TikTok is building a new version of its app for U.S. users.
This is all still unfolding, so stay tuned — and we'll keep updating our blog on the possible U.S. TikTok ban!
🔍 Boost your reach with social SEO
Big news: Starting July 10th, all Instagram posts and Reels will start being indexed by Google and other search engines — this is a huge opportunity to boost your brand's discoverability and traffic with social SEO! Luckily, we have an on-demand webinar all about how to do this 💅
✨ Watch the webinar
What's trending on social media as of June 23, 2025:
🚨 Content prep alert: Mark your calendars!
🌾 Aug 3 - National Farmers Market Week starts: Spotlight any local farmers markets in your area!
📚 Aug 9 - National Book Lovers Day: Share local bookstores, libraries, and peaceful cafes or parks to get lost in a book.
😴 Aug 10 - National Lazy Day: Design a 1-day lazy travel itinerary for your followers looking to take it easy!
👧 Aug 12 - International Youth Day: Do a round-up of kid-friendly activities for your travel brand.
🧘 Aug 15 - National Relaxation Day: Share your travel brand's most relaxing spots and amenities like spas, pools, or cozy spots.
📸 Aug 19 - World Photography Day: Post stunning travel snaps, ideally sourced from your audience for added authenticity (just make sure to ask permission first)!
🐕 August 26 - National Dog Day: Share dog-friendly spots and perks related to your travel brand.
🎇 August 29 - Labor Day Weekend: Share getaway ideas, long weekend, programming, and spots to watch fireworks!
P.S. August is also golf month, sandwich month, and peach month 👀
🎵 Try these trending songs/memes
DeVotchKa - The Winner Is... (676.3K TikToks, 75.5K Reels) - A dreamy, versatile instrumental song! Perfect for aesthetic, relaxing supercuts. Example: CrowdRiff Creators Diego & Arielle
The Hollywood Flames - There Is Something On Your Mind (429.7K TikToks, 21.6K Reels) - Pair this with a travel photo/video along with a word cloud of your brand's favorite things, quotes, anything your audience would associate with you! Example: Festival Country Indiana
Arcade Fire & Owen Pallett - Dimensions - A contemplative song for any peaceful nature content. (142.5K TikToks, 26.8K Reels) Example: Stixcabin
Lenny Kravitz & Quavo - Fly (124K Reels, 967 TikToks) - These lyrics are made for travel brands 😘 Use this with any visuals that inspire wanderlust or adventure. Example: Breaks Interstate Park
"I need to go for a walk" meme - Add this text and "The walk:" against a video of someone heading on a vacation. Example: Royal Caribbean Cruises
🔢 Cost calculator tool
We've done TONS of research on average prices for campaigns made by influencers, agencies, and traditional video teams — and we put it all together in this handy cost calculator so you can compare it all!
✨ Try our cost calculator tool
📱 Instagram launches grid reordering
At long last, you can now reorder your grid posts for a more customized and aesthetic profile! Here's my quick how-to video all about it.
🤳 NEW: Mid-2025 Creator Trends Report
Last fall, we surveyed 200+ destination marketers on marketing trends they were betting on for 2025. Now that we’re halfway through the year, we’re seeing those predictions come to life... some faster than expected!
🤓 Read the report
