What's trending now on social media?
Every other week, we'll update this resource with what songs, memes, and news that are trending now in social media — plus some tips and examples from other travel brands to inspire you. 💡
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What's trending on social media as of July 7, 2025:
🎵 Try these trending songs
Taylor Swift - You Belong With Me (335.8K TikToks, 69K Reels) - Add this song with this text: "You look happier" and "thanks, I [INSERT FUN ACTIVITY HERE]" over a video of the activity. Example: LA State Parks & Explore Louisiana (shot by a CrowdRiff Creator! 😘)
M.I.A. - Paper Planes (42.5K TikToks, 32K Reels) - Upload a video of somewhere fun that you'd want to escape to. Add this text: “the solution to my problems probably isn’t [INSERT LOCATION/ACTIVITY HERE], but I’m gonna double check," and pair with this song! Example: Discover Oshkosh
Kali Uchis - Angels All Around Me (12.4K Reels, 2.9K TikToks) - This one's just about to take off! A romantic, whimsical tune perfect for any relaxing, aesthetic content. Example: Garden District Hotel
🔥 Use these trending video hooks & memes
"Just a little something to take the edge off" (273.8K TikToks, 92.2K Reels) - This one's perfect for showing off local restaurants or shops! Film yourself holding something yummy/soothing like it's a cigarette. Examples: Hog Island Oyster Co., Wild Blue Acres
"I don't know the secret to happiness" - Another cheeky one! Add this text and "but I know I've never been sad at [INSERT LOCATION HERE]" against a video background. Example: Visit Pensacola
"My dream date" Love Island meme - Use this template and replace the text with a cute date idea related to your travel brand! Bonus/alternate content idea: add/lip synch this audio - Examples: Visit Lake Charles, Huntington Center
👀 A new version of TikTok in the works?
After an update that TikTok deal discussions between the U.S. and China are supposed to happen this week, there's now a rumor that TikTok is building a new version of its app for U.S. users.
This is all still unfolding, so stay tuned — and we'll keep updating our blog on the possible U.S. TikTok ban!
🔍 Boost your reach with social SEO
Big news: Starting July 10th, all Instagram posts and Reels will start being indexed by Google and other search engines — this is a huge opportunity to boost your brand's discoverability and traffic with social SEO! Luckily, we have an on-demand webinar all about how to do this 💅
✨ Watch the webinar
What's trending on social media as of June 23, 2025:
🚨 Content prep alert: Mark your calendars!
🌾 Aug 3 - National Farmers Market Week starts: Spotlight any local farmers markets in your area!
📚 Aug 9 - National Book Lovers Day: Share local bookstores, libraries, and peaceful cafes or parks to get lost in a book.
😴 Aug 10 - National Lazy Day: Design a 1-day lazy travel itinerary for your followers looking to take it easy!
👧 Aug 12 - International Youth Day: Do a round-up of kid-friendly activities for your travel brand.
🧘 Aug 15 - National Relaxation Day: Share your travel brand's most relaxing spots and amenities like spas, pools, or cozy spots.
📸 Aug 19 - World Photography Day: Post stunning travel snaps, ideally sourced from your audience for added authenticity (just make sure to ask permission first)!
🐕 August 26 - National Dog Day: Share dog-friendly spots and perks related to your travel brand.
🎇 August 29 - Labor Day Weekend: Share getaway ideas, long weekend, programming, and spots to watch fireworks!
P.S. August is also golf month, sandwich month, and peach month 👀
🎵 Try these trending songs/memes
DeVotchKa - The Winner Is... (676.3K TikToks, 75.5K Reels) - A dreamy, versatile instrumental song! Perfect for aesthetic, relaxing supercuts. Example: CrowdRiff Creators Diego & Arielle
The Hollywood Flames - There Is Something On Your Mind (429.7K TikToks, 21.6K Reels) - Pair this with a travel photo/video along with a word cloud of your brand's favorite things, quotes, anything your audience would associate with you! Example: Festival Country Indiana
Arcade Fire & Owen Pallett - Dimensions - A contemplative song for any peaceful nature content. (142.5K TikToks, 26.8K Reels) Example: Stixcabin
Lenny Kravitz & Quavo - Fly (124K Reels, 967 TikToks) - These lyrics are made for travel brands 😘 Use this with any visuals that inspire wanderlust or adventure. Example: Breaks Interstate Park
"I need to go for a walk" meme - Add this text and "The walk:" against a video of someone heading on a vacation. Example: Royal Caribbean Cruises
🔢 Cost calculator tool
We've done TONS of research on average prices for campaigns made by influencers, agencies, and traditional video teams — and we put it all together in this handy cost calculator so you can compare it all!
✨ Try our cost calculator tool
📱 Instagram launches grid reordering
At long last, you can now reorder your grid posts for a more customized and aesthetic profile! Here's my quick how-to video all about it.
🤳 NEW: Mid-2025 Creator Trends Report
Last fall, we surveyed 200+ destination marketers on marketing trends they were betting on for 2025. Now that we’re halfway through the year, we’re seeing those predictions come to life... some faster than expected!
🤓 Read the report
