What's trending now on social media?

We update this resource biweekly with what songs, memes, and news that are trending now in social media — plus some tips and examples from other travel brands to inspire you 💡

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Register to our biweekly Trend Tracker Newsletter and our monthly Trend Tracker Webinar to get these updates before everyone else!

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What's trending on social media as of January 19, 2026:

✨ Customer spotlights

‍Discover Torrance: In your life... - A great example of how our customers pull moments from different CrowdRiff Creator shoots into one cohesive reel. This lets them make a social media trend their own with story-driven, creator-made visuals!‍

Explore Louisiana: Krewe of Poseidon - We love seeing our Louisiana customers repurpose their incredible Mardi Gras content every year! Proof in the (bread) pudding that your content's lifespan can last well beyond just one post in one year 🌱

‍Visit Camarillo: Car-Free Travel - From sunny train ride views to charming small-town architecture, our customer loved the variety of clips they got from this content shoot — and how they can use them in a multitude of ways.

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🔥 Try these trends now before they go stale!

2016 is the new 2026 — Brands are hoping on this nostalgic trend by sharing photos of their destination from 2016, screenshots of old social posts from 2016, and adding Snapchat dog ear filters to their landmarks! Examples: American Airlines, Griffin Museum of Science & Industry, NYC Ferry

"maybe in another life" no, this one. (105K Reels, 3.3K TikToks) — Pair this trending song and hook with an aesthetic video that inspires wanderlust. Example: Aimee Kelly

fun fact: people who have their next trip booked are a lot happier than those who don't — A cheeky video hook that's perfect for travel brands!

watch this 2-3 times to fix your algorithm. thank us later. — Add this video hook to a short, relaxing video of your travel brand. Example: Lake George

Heated Rivalry — This Canadian TV show has taken the world by (snow)storm! 🏒 Share cottage getaways, skating rinks, and itineraries for hockey lovers. Examples: Ottawa Tourism, Discover Muskoka

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CONTENT PREP ALERT 🚨 Mark your calendars!

🍿 March 1: Plan a Solo Vacation Day - Share itineraries to inspire your solo travelers

🐼 March 3: World Wildlife Day - Showcase beautiful flora and fauna, while promoting eco-friendly initiatives

🎉 March 4: Holi - Share local festivals, events, and activities to celebrate

👸🏻 March 8: International Women’s Day - Highlight amazing women in your community: local business owners, artists, team members, and more!

💤 March 13: World Sleep Day - Promote hotels and unique getaways to get a good night's rest

🍿 March 15: The Oscars - Share watch parties, memes, famous movie locations (or dupes!)

🍀 March 17: St. Patrick’s Day - Share local breweries and pubs, or get creative and make a supercut of green landmarks

💐 March 20: First day of spring - Ready up your sunny, floral supercuts!

🏨 March 24: Independent Accommodation Day - Spotlight boutique hotel, local B&Bs, and cabins that offer intimate guest experiences

🧇 March 25: International Waffle Day - Highlight brunch spots or room service for a sweet treat

For more social media dates, download our 2026 content calendar template for travel marketers and agencies!

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What's trending on social media as of January 6, 2026:

📖 Agency playbook: Building a scalable travel content library

A top marketing trend of 2026? Ditching the one-by-one post approach for a scalable content library. When done right, this can transform how your agency serves travel clients — instead of scrambling for posts, you’re building a system that works season after season.

Read the playbook 📕

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🔥 Trending songs & video hooks

‍more of this in 2026 (1M Reels, 833.7K TikToks) - Add this video hook and trending song to a supercut that inspires wanderlust! Example: Little Mountain A-Frame‍

2026 Ins & Outs - Turn your list into a carousel or add it against a looped aesthetic video — don't be afraid to get silly/cheeky 😉 Example: Railbookers‍

Shiloh's version - End of the Beginning (249K Reels) - Use this trending remix with any new year's-related or inspiring content — bonus points if you replace "Chicago" in the lyric captions with your travel brand! Example: Alpine Ski Club‍

I hope 2026 feels like this - Use this video hook with a supercut of travel content through each season. Example: New England Summers‍

2026: more ___, more ___, more ___, more ___ - Under "2026," share a short "more" list of resolutions related to your travel brand. Add this trending Coldplay song for an extra boost! Example: Kat

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🗓️ Customizable 2026 content calendar

Start the new year off right with our handy 2026 content calendar template, designed especially for travel marketers and agencies looking to stay organized and ahead of yearly trends!

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What's trending on social media as of December 22, 2025:

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⚽ How Insign US captures multi-location content remotely

20 content shoots, 12+ locations, all in a few weeks? 🤯 Our latest Case Study on marketing agency Insign US dives into how they scored big on their content goals:

Check out the Case Study 🏃🏻‍♂️

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🔥 Trending songs, hooks, and memes

‍so hungry I could eat a trip to ____ - An easy hook that's perfect for travel brands! Just add this text to a wanderlust-filled supercut. Example: Kate Rowley‍

KATO - Turn The Lights Off (+208K Reels, +2.4K TikToks) - Use this song with a video of someone closing their eyes, followed by this clip of Jon Hamm dancing in the club. Add some text that describes an ecstatic feeling or experience related to your travel brand! Example: Disney Rides‍

when I ____ and genuinely reach a flow state (+148.1K TikToks, +4K Reels) - Add this video hook to any enjoyable activity related to your travel brand. Example: The Children's Museum‍

Ophelia Wilde - glitter (+26K Reels, +260 TikToks) - Squeezing in one last holiday song! This versatile tune is perfect for any whimsical, wintry content. Example: Washington Harbour‍

yes, where you live does matter - A simple, cheeky hook you can add to an aesthetic video of your travel brand that would make anyone want to go there! Example: Tempe Tourism

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What's trending on social media as of December 8, 2025:

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✨ Customer spotlights

‍Visit Chattanooga: The Reading Room - Never underestimate the power of a cozy small business content shoot! This Reel was made in MINUTES with CrowdRiff Creators content, and it’s now one of their top-performing posts this season with over 205K views in 2 weeks 🔥‍

Visit The USA: Jim Thorpe - This viral TikTok is proof that small towns and hidden gems can drive cut-through, not just major cities. We love how Visit The USA works with CrowdRiff Creators to capture under-the-radar destinations!‍

I LOVE NY: Extreme Day Trip - This unique idea had us hooked — and Andrew, one of our most experienced CrowdRiff Creators, did not disappointment in capturing every detail of this intense itinerary 😱

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🔥 Trending songs/hooks (+ free templates!)

‍so come on superman, say your stupid line (343K Reels, 1M TikToks) - Add this caption, followed by a common guilty pleasure or inside joke related to your travel brand. Examples: wanna get a sweet treat?, is your patio open?, do you have group discounts? 👉 Grab your free template‍

in your 20s, you will get the chance to [travel to LOCATION HERE]. it is very important that you go. (279K Reels, 576.9K TikToks) - You can get creative and adapt this to any opportunity related to your travel brand! Examples: book a solo trip, try ziplining, drive to the ocean. 👉 Grab your free template‍

"All I want for Christmas is... a pink Bentley." (517 Reels, 29.9K TikToks) - Add this audio and swap out "a pink Bentley" for something related to your travel brand in the caption. Example: Visit Florida's Space Coast‍

this and a big fat talk about life (172K Reels, 233.6K TikToks) - A simple hook to add to any relaxing, introspective content like road trips or cozy cafes. 👉 Grab your free template‍

Pantone color of the year - Add your own spin by adding Pantone's color of the year against photos of your travel brand like Visit Eau Claire, or make your own palette to show off more of your colors like Potomac Conservancy!