Taylor Swift's influence has transcended the music industry, creating a huge impact on pop culture, tourism, and the economy worldwide. From her record-breaking Eras Tour, to the “seemingly ranch” meme, to her engagement to Travis Kelce, and now her new album The Life of a Showgirl, Taylor Swift's popularity offers travel marketers and agencies a unique opportunity to create engaging, revenue-driving campaigns.
The Economic Impact of Taylor Swift’s Eras Tour
Taylor Swift’s Eras Tour was nothing short of monumental—the sold-out shows generated massive economic benefits for cities around the world. There was even a new term coined for Taylor’s impact: “Swiftonomics”!
In the U.S. the tour contributed approximately $4.3 billion to the GDP
Fans spent an average of $1,300 each on travel, accommodations, dining, and merchandise (U.S. Travel Association)
This influx of Swifties has led to boosted hotel occupancy, retail sales, and local attractions, creating a perfect opportunity for travel brands and agencies with travel clients to capitalize on fan-driven tourism.
And we were also all in our (social) engagement era when Taylor Swift announced her engagement to NFL player Travis Kelce! Brands were quick to hop on the trending topic by making meme carousels of their proposal photo, photoshopping them into romantic spots/wedding venues, and putting their own spin on “your English teacher and your gym teacher”.
How Travel Marketers Can Capitalize on Taylor Swift
Here are some creative ways that travel marketers can harness the popularity of Taylor Swift. Agencies can also adapt these ideas for multiple destination clients!
Travel brands can collaborate with local venues to host similar events, offering exclusive experiences and packages to attract fans and boost local tourism.
Incorporating Taylor Swift's themes into your travel brand’s offerings can create a unique experience for fans, whether they’re visitors or locals!
You can develop travel itineraries inspired by Taylor Swift's music—we love these blogs from Visit Eau Claire and Visit Detroit. And for The Life of a Showgirl, you could include visits to iconic theaters, luxury hotels, and fashionable boutiques that align with the album's aesthetic. ✨
3. Use Data to Drive Content & Campaign Timing
If you need help convincing your manager or client that you’re NOT just a Swiftie marketer and that Taylor Swift content is actually worth spending time on, highlight some of the impressive economic and travel statistics from the Eras Tour mentioned earlier in this blog to justify your campaign!
Taylor—I mean, taylor your marketing around album drops, tour (or eventually, wedding!) dates, or trending Taylor Swift songs, so your content resonates with fans in the moment.
4. Leverage Content Creators & UGC
Creating on-the-fly, timely content can be a challenge—and unfortunately it’s impossible for you to attend and capture content at every single Taylor Swift-related event… but that’s where we can help!
Creators by CrowdRiff are here to capture the content you need, so you can keep your Swiftie content library fresh—because trust us, this content will not be a one-off! With every new album release and wedding update, you’ll want to be ready to post 😉
You can also encourage fans to share their Swiftie experiences through photos and videos. You can use CrowdRiff’s UGC tool to aggregate and showcase this user-generated content, building community and trust in your travel brand and enhancing its appeal.
Taylor Swift drag brunch captured by CrowdRiff Creator Ellie for Visit The Northshore
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