What's trending now on social media?
Every other week, we'll update this resource with what songs, memes, and news are trending now in social media — plus some tips and examples from other travel brands to inspire you. 💡
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What's trending on social media as of April 13, 2025:
🎵 Try these trending tunes
Adele - Hometown Glory (632K TikToks, 41.9K Reels) - Add this ballad with the text "probably needed a hug” + “[did insert travel activity here] instead” - Examples: Western Wandering, XenaJeep
Gwen Stefani - The Sweet Escape (239K Reels, 149.2K TikToks) - Perfect for sweet treats and relaxing getaways! Example: Shangri-La Hotel
Selena Gomez & Benny Blanco - Bluest Flame (102K Reels, 117.4K TikToks) - A versatile track for cool bars, cafes, and nightlife supercuts. Example: Visit Baton Rouge
Ariana Grande - Twilight Zone (57.5K Reels, 44.4K TikToks) - Our pop queen is back with a lovely tune for romantic, dreamy content! Example: Cali Villas
🎣 Steal these trending video hooks
The White Lotus effect - We love how travel brands and creators are tapping into this popular TV show in their content (also a genius way to take advantage of a trending SEO keyword 👀) - Examples: Visit California, Casa Prana
meanwhile in [insert location here] - A simple but effective hook to add to any supercut! Example: Shoreline Sightseeing
Location dupes - Whether another place or outer space, promoting a location as a local version of somewhere else far away always makes for an engaging hook! Examples: Burnside Farms, Death Valley National Park
[insert location here] without the trending audio - Because sometimes the real thing is better than any trending song! 😉 Example: Visit Pensacola
🔥 Virtuoso’s Hottest Travel Trends 2025 Report
“Reel Roaming,” solo female travel, “ice-olated escapes,” and pet-friendly travel, oh my! Dive into Virtuoso’s latest report here.
🏨 The rise of bite-sized content in hotel marketing
65% of travelers turn to short-form video before booking their stay — here are some effective strategies to implement right away, plus an inspiring case study from “the ultimate Instagram hotel” in Austria…
What's trending on social media as of March 31, 2025:
🎵 Try these trending tunes
Mellowdy - Wanderlust (664K Reels, 4K TikToks) - The title says it all! Pair this with any stunning landscapes or views that inspire that magical feeling of wanderlust. Example: Visit Boise
Ed Bassmaster - Look at this (382.6K TikToks) - This funny audio is super versatile - use it to show off any of your travel brand’s features, attractions, and perks. Example: United Airlines
Blossom Dearie - They Say It’s Spring (209K Reels, 2K TikToks) - A perfect tune for all your spring content: fresh blooms, parks, and patios! Example: Visit The North Shore
Sam & Dave - Hold On, I’m Coming (45.7K Reels, 12.7K TikToks) - Use this soulful song for any upbeat supercuts. Example: Moratorium Retreats
Patrick Watson - Je te laisserai des mots (13.2K Reels) - A lovely piano tune with birdsong for your peaceful content. - Example: La Montagne Le Malestrom
🚨 Content prep alert: Mark your calendars!
❤️ May 1 - First Day of Asian American & Pacific Islander Heritage Month: Celebrate by highlighting local AAPI-owned businesses and their owners.
✈️ May 4 - National Travel and Tourism Week starts: Highlight how your travel brand has contributed to communities, the job market, and the economy.
💐 May 11 - Mother’s Day: Spotlight relaxing getaways, brunch spots, local gift shops, and more!
🍡 May 16 - National BBQ Day: Round up great spots for BBQ, whether local restaurants or great campsites to fire up your grill.
🏛️ May 18 - International Museum Day: Interview museum workers, showcase a walkthrough, and promote current exhibits.
🍷 May 25 - National Wine Day: Showcase the diverse selections and cozy surroundings of local wine bars and wineries.
🍔 May 28 - National Burger Day: Shout out local joints to grab a juicy burger!
♻️ Instagram re-posts
Instagram is going to roll out a new feature that lets you re-share content from other accounts, which will appear in a special tab on your profile. This could be a great way to amplify your reach and engagement! 👀
⏱️ Don’t sleep on longer videos!
A new report from Buffer finds that videos between 1-3 minutes are getting more watch time than super short ones. This lines up with what we've reported in our past trends reports: short-form video will always be key to any good video strategy, but don’t forget to experiment with other video lengths!
🚫 TikTok might be banned… again…
TikTok currently has until April 5th to sell to a U.S.-owned company, otherwise it will be officially banned… again—but there’s a chance this deadline could be extended… again! And there are reports that Oracle is close to locking down a deal, but only time will tell.
What songs and video hooks are trending on social media as of March 17, 2025:
🎵 Try these trending tunes
Hozier’s Yell (138.7K TikToks , 57.5K Reels) - Add this to any stunning landscape shots, along with the text “a moment that felt like Hozier’s yell” Examples: Hope & Logan, CrowdRiff 💅🏻
Katie Tupper - Rich Girl (31.3K Reels) - Pair this song with a supercut of fulfilling travel experiences, like a gorgeous sunset or a hiking trail, along with the text “this is my kinda rich” Example: Steph & Geordie
Hacker stealing camera roll (39.9K Reels, 29.6K TikToks) - Use this silly song with the text “hacker: give me $5000 or I’m leaking your camera roll,” followed by a quick aesthetic travel photo/video dump! Example: Rollin in Daisies, CrowdRiff 😉
“I’m so sorry I’m late, traffic was crazy!” (15.6K TikToks, 10.2K Reels) - Write out this audio’s text, then add text that says “the traffic:” followed by a supercut of a cafe, restaurant, an attraction, etc. Examples: Hillcrest Farmers Market, Go-Go Adventures
🎣 Steal these trending video hooks
You & me & [activity here]? Ideas: a picnic at [local park], the pool at [hotel], a coffee at [local cafe]’s patio - Example: Color Me Beige, Cherry Republic
Just a reminder this is what [location] will look like in X months - Example: Visit Frisco
girls be like “I needed this” and it’s literally just [healing activity here] - Ideas: a night out at [bar], a spontaneous flight to [location], a hike in [mountain/trail] - Examples: Sea Life London Aquarium, Western Wandering
spring in [location] without trending audio - Example: Visit the USA
What's trending on social media as of March 3, 2025:
🎵 Try these trending tunes
Olivia Knox - Gorgeous (534K Reels, 3987 TikToks) - A versatile song for anything well, gorgeous: beautiful landscapes, fancy eats and drinks, chic stores, you name it! Example: Kaylee Jo Chicago
Raiun - Sunkiss (94K Reels, 1507 TikToks) - A relaxing acoustic tune perfect for any nature shots and relaxing getaways. - Example: Long Beach Lodge Resort
Sabrina Carpenter - 15 Minutes (44.4K Reels, 32.9K TikToks) - Add this cute bop to any glam, fun content. Example: Tea Around Town NYC
Alex Warren - Ordinary (44.5K Reels, 17.7K TikToks) - Bonus points for synching up the drop with a reveal or shift in aesthetics. We love a dramatic moment! Example: Auberge du Lac Taureau Hotel
Klingande - Jubel (58.5K TikToks, 59.1K Reels) - Add this to summery video clips with this text on top: “this and” followed by something great like not knowing what day it is, silenced notifications, a glass of wine, etc. Examples: Coast Range Heli-Skiing Tours, Visit San Diego
🚨 Content prep alert: Mark your calendars!
🤪 April 1 - April Fools’ Day: Plan a silly fake announcement for your followers! Some ideas: a fake rebrand, news article, or new team member (bonus points if it’s a pet)
🌈 April 3 - Find A Rainbow Day: Time to dig up that perfect Instagram-worthy rainbow shot from your destination!
🐕 April 11 - National Pet Day: Share pet-friendly travel spots and tips for your travel brand
🐰 April 20 - Easter Sunday: Plan a little easter egg hunt with facts/prizes!
🌎 April 22 - Earth Day: Share your travel brand’s sustainable travel initiatives against stunning nature visuals
📚 April 23 - World Book Day: Shout out local bookstores or highlight cozy spots to curl up with a book
🎷 April 30 - International Jazz Day: Spotlight jazz bars and local musicians in the scene
💬 Instagram’s new sponsored comments
Instagram’s Partnership Ads are rolling out a new feature that allows brands to feature a short testimonial from a creator on their post — basically a sponsored comment! This will be a handy way to expand creator partnerships and highlight your brand with additional endorsements.
🤳🏻 TikTok is back in U.S. app stores
During all the TikTok ban drama, Google and Apple were playing it safe and still had the app removed from their app stores to avoid possible legal issues. The TikTok app has since been reinstated after official confirmation that they won’t be fined for providing an app that is technically still banned — though the ban is still delayed until… who knows when?
📱 Instagram’s CapCut clone + a separate Reels app?
Instagram’s new video editing app Edits is making its debut soon on March 31st. They also announced that they may launch a separate app for Reels. All of this is part of Meta’s plan to compete with TikTok and CapCut 👀
What's trending on social media in February 2025:
🔥 Hop on these trends
5 Seconds Of Summer - She Looks So Perfect (958.9K TikToks, 52.4K Reels) - Use this on a simple video of yourself, along with the text: “you’re so funny” followed by “thanks I [insert random coping mechanism/trauma here]” - Examples: Sunwing Vacations, Visit Mercer County
Too Sweet cover (405.8K TikToks, 364K Reels) - Perfect for any romantic or comforting content, whether stunning views or sweet treats. Example: Visit Montana
Rudolph humming meme (773.2K TikToks, 15.6K Reels) - Add this to a relaxing travel video (ideally with a person in it) and some text that says “how my brain sounds like when I [insert relaxing/healing activity here]” - Examples: Lacey Spalding, Juliana Uribbe
Lesfm - Art of life (173K Reels, 18.4K TikToks) - A versatile, gentle acoustic tune for beautiful landscapes and peaceful compilations. Example: Nordegg Cabin
The Mark-Keys - My Sweet Baby (54.5K Reels) - Pair this soulful tune with any cozy, swanky content. Example: The Maker Hotel
🚨 Content prep alert: Mark your calendars!
🍿 March 1: The Oscars - Share watch parties, memes, famous movie locations (or dupes!)
🐼 March 3: World Wildlife Day - Showcase beautiful flora and fauna, while promoting environmental conservation initiatives
👸🏻 March 8: International Women’s Day - Highlight amazing women in your community: local business owners, artists, team members, and more!
⏰ March 9: Daylight Saving Time starts - A good excuse to recommend cozy spots or hotels to catch up on the lost hour of sleep? 😅
🎉 March 14: Holi - Share local festivals, events, and activities to celebrate Holi
💤 March 14: World Sleep Day - Promote hotels and unique getaways to get a good night's rest
🍀 March 15: St. Patrick’s Day - Share local breweries and pubs, or get creative and make a supercut of green landmarks
💐 March 20: First day of spring - Ready up your sunny, floral supercuts!
🧇 March 25: International Waffle Day - Highlight brunch spots or room service for a sweet treat
🔲 Goodbye, iconic Instagram squares
Instagram is rolling out vertical rectangle displays for our profile grids—further proof that they’re prioritizing short-form video more than ever.
But never fear: you can fix your post previews to fit this new look! Here’s a quick how-to video 💁🏻♀️
🔮 So… what’s happening with TikTok?
TikTok was gone, then restored the next day, and is back to normal... for now... there are still lots of possible buyers throwing their hat into the ring, but nothing's confirmed yet—check our blog for the latest news and recommendations.
🛑 5 things hurting your Instagram reach
Low video views? I shared these 5 key tips to boost your reach/distribution metrics. These were all shared recently by Instagram, so straight from the horse’s mouth!
