In today’s visually driven world, eye-catching, authentic video content that's purpose-built for social media isn’t just a nice-to-have for hotels and resorts—it’s essential for increasing visibility, engaging travelers, and driving direct bookings.
Hotel and resort marketers know they need different types of content to stand out, but let’s be real—if content is queen, video is the undisputed king 👑. It’s shaping where and how people travel, turning dream stays into booked stays.
In the past, hotels often leaned on expensive influencers with massive followings to create high-quality promotional content to fuel their social media marketing campaigns. While these campaigns generated brand awareness, they often felt staged and lacked the authenticity today’s travelers crave.
Now, the industry is shifting toward everyday content creators—also known as micro-influencers—who produce relatable short-form videos that offer a more genuine glimpse into a hotel experience. This shift is helping hospitality brands connect with travelers in a more meaningful way, all while keeping content creation more cost-effective and scalable.
Here’s how some of our current hotel and resort customers are leveraging creator content to boost their marketing and maximize bookings:
Flipping Trip Planning On Its Head
Thanks to social media algorithms, the right video at the right time can completely change the trip-planning process.
Instead of choosing a destination first and then searching for accommodations, many travelers now stumble upon a stunning hotel video that sparks their wanderlust—flipping the traditional trip-planning approach on its head.
A breathtaking infinity pool, a cozy cabin nestled in the mountains, or purpose-built hotel that caters to outdoor enthusiasts can inspire an entire trip from one simple Reel or TikTok. Thus making short-form video one of the most powerful tools for hotel marketing strategy today.
1. Showcasing Immersive Hotel Tours
A well-executed video tour can make all the difference—travelers are 67% more likely to book after watching one. Hotels using Creators by CrowdRiff to produce short-form videos that authentically highlight their rooms, amenities, and standout features.
Whether it’s a boutique hotel spotlighting its cozy, design-forward interiors or a resort showing off its infinity pool at sunset, these videos help potential guests picture themselves there before they even pack their bags.
Check out this example from Visit Palm Springs 👇.
2. Bringing Local Experiences to Life
Travelers don’t just book a hotel—they book a destination. That’s why many properties use Creators by CrowdRiff to showcase nearby attractions, cultural events, and hidden gems. From crafting a one-day city itinerary to featuring off-the-beaten-path dining spots, these videos give travelers a compelling reason to choose your hotel as their home base.
3. Keeping Content Fresh and Relevant
With over 80% of online users preferring video over text, regularly updating content is crucial for maintaining engagement. Accessing to a local CrowdRiff Creator makes it easy to refresh your hotel’s video library, whether it’s showcasing a newly renovated lobby, updated room designs, or seasonal decor.
4. Amplifying Guest Stories and Testimonials
Nothing builds trust like real guest experiences. Hotels using Creators can capture and share authentic testimonials that highlight memorable stays, top-notch service, and standout moments.
Unlike traditional influencer marketing, these stories feel genuine and relatable—helping potential guests connect with your brand on a deeper level and feel confident in their booking decision.
5. Driving Excitement Around Special Events and Offers
From festive holiday markets to exclusive rooftop cocktail nights, special events are a prime opportunity to engage potential guests. Hotels are using Creators to create compelling video content that showcases these moments, increasing visibility on social media and driving direct bookings.
Ready to find a local content creator for your hotel?
By leveraging short-form video content that’s engaging, relevant, and easy to produce, hotels and resorts using Creators by CrowdRiff are standing out in a competitive market, connecting with travelers in more meaningful ways, and ultimately increasing bookings—without the stress of content production.
