Discover the Essence of Iowa with Destination Iowa

A visionary initiative led by the Iowa Economic Development Authority (IEDA) and supported by both state and federal funding. Destination Iowa by the IEDA is dedicated to rejuvenating the state’s vibrant communities, enriching the lives of its residents, and opening its doors to visitors and new residents alike. At the heart of the mission is the enhancement of Iowa’s tourism landscape and the sustainable development of our communities, ensuring a high quality of life for all.

Harnessing the creative power of local content creators, IEDA crafts a compelling narrative that showcases the state’s multifaceted charm. Our journey is not just about promoting tourism; it’s a comprehensive effort to highlight the economic vibrancy, lifestyle opportunities, and leisure activities that Iowa’s unique setting has to offer. With a focus on authentic storytelling and digital creativity, we aim to unveil Iowa’s hidden treasures, cultural depth, and the spirited sense of community, making it an attractive destination for both visitors and those seeking a place to call home.

By intertwining tourism promotion with a deep sense of community pride, Destination Iowa stands as a testament to the state’s allure, not merely as a place to explore, but as a cherished home. Join us in celebrating and discovering the true spirit of Iowa, where every visit can unfold into a lifetime of cherished memories and opportunities.

How it Works

We’ve partnered with the Iowa Economic Development Authority to work with content creators like yourself. You’ll capture authentic content to show off the top spots that the Destination Iowa has to offer and get paid for your work! Create stories that share your local expertise with travellers and showcase the true beauty of Iowa. To get started:

  1. Become a CrowdRiff Creator.
  2. We’ll be in touch via email to help you navigate downloading the app, getting paid for your work, and how to choose which assignments you want.
  3. Select which Points of Interest you want to cover from the available list.
  4. Create assigned CrowdRiff Creators Stories through our app.
  5. Get paid for your work!

Earn Rewards from Iowa Economic Development Authority

Nestled in the heartland of America, Iowa offers a blend of picturesque landscapes, rich cultural experiences, and warm hospitality that promises an unforgettable journey. Iowa Economic Development Authority has put together a list of content themes that they want local content creators to capture everyday life in Iowa. To earn rewards, simply take travellers along with you as you explore and showcase your favourite hidden jo


  • All stories must meet the base guidelines.
  • Follow any provided brand guidelines.
  • Create assigned Stories within 3 weeks.
  • Iowa Economic Development Authority reserves the right to not compensate Stories that do not capture the Point of Interest, were not assigned to the creator, or do not meet the above requirements.

Have any questions?

We are happy to answer any questions at