About Visit California

Visit California is a nonprofit organization with the mission of promoting and marketing California as a premier tourist destination. From the majestic mountains to the picturesque beaches, California’s unparalleled beauty and diversity offer something for every traveler. Abundance and variety set us apart thanks to awe-inspiring redwood forests, captivating deserts, bustling metropolitan cities, and charming small towns.

Through our extensive network, we reach 33 million-plus individuals worldwide, and our social channels boast a community of more than 3 million engaged followers. We invite local creators to share their favorite hidden gems, travel insights, and unique experiences around the Golden State, showcasing the captivating and diverse perspectives that make California an extraordinary travel destination.

How it Works

We’ve partnered with Visit California to work with content creators like yourself. Capture authentic travel experiences that highlight the best the Golden State has to offer, all while being compensated for your creativity! The program celebrates genuine, user-generated content, encouraging you to present your perspective and experiences without formal affiliations.

To get started:

  1. Become a CrowdRiff Creator
  2. We’ll be in touch via email to help you navigate downloading the app, getting paid for your work, and how to participate in Content Challenges
  3. You’ll be notified of new Content Challenges in your area on a regular basis, or simply scroll down to see what’s available now
  4. Create CrowdRiff Creator Stories through our app for each Content Challenge you’d like to participate in
  5. Get paid for your work and use it to fuel your next adventure!

California Challenges

Explore California Challenges

Architecture in California

This challenge aims to explore and capture the architectural wonders that make California truly extraordinary. We’re in search of the coolest and most unique buildings that a visitor can experience in the Golden State. Picture this: the futuristic allure of the Disney Concert Hall, the serene beauty of Wayfarers Chapel, the monumental presence of the Salk Institute, and the historic charm of the Hallidie Building. Seek out the extraordinary, and showcase why the location is a worthwhile place to visit and explore.

Requirements

  • Stories submitted for this challenge must showcase a location to visit in California that features unique, fantastical, or obscure architecture either inside and/or outside. 
  • The Story must be intentional and compelling, both from a narrative and visual perspective. Feature multiple perspectives and diverse viewpoints, aiming to awe and engage the viewer. 
  • Stories may not be previously submitted content.
  • All Stories must meet the base guidelines.
  • Each creator can submit a maximum of one Story for this challenge
    • Have more ideas? Please fill out this form. VCA will evaluate on a case-by-case basis.
    • Not sure if your story/location qualifies? Reach out to us!
  • Submission deadline is Feb 29th
  • Visit California reserves the right to not compensate Stories that do not fall under this theme or do not meet the requirements. 

Winter Fun in California

Winter is coming! That means hot cocoa, ski season, snow-covered mountains, winter hikes and more. California has no shortage of winter fun and we want to see your favorite snow-filled and wintertime activities. This challenge will be open all winter!

Requirements

  • Stories submitted for this challenge must showcase the best thing(s) to do in the winter in California. Note: the content must feature something that you can only do in the winter, or something is particularly magical in the winter. Think snow tubing, outdoor ice skating, skiing and snowboarding, snowshoeing, enjoying the outdoors among snow-covered mountains, and more. 
  • The Story must be intentional and compelling, both from a narrative and visual perspective.
  • Activities featured must be safe and sustainable: i.e. Please wear helmets while skiing. Content showing sledding on plastic disposable sleds or in unsafe locations, such as the side of the road, also will not be accepted.
  • Submission deadline is February 29th
  • Content must not be outdated. If using footage from previous years, it is the creator’s responsibility to ensure content does not show misleading information such as closed businesses.
  • Stories may not use previously submitted content.
  • All Stories must meet the base guidelines.
  • Each creator can submit a maximum of one Story for this challenge
    • Have more ideas? Please fill out this form. VCA will evaluate on a case-by-case basis.
    • Not sure if your story/location qualifies? Reach out to us!
    • Please note: This challenge is not holiday-focused. If you have an idea around the holidays/Christmas events, please submit your pitch via the “pitch us” challenge.
  • Visit California reserves the right to not compensate Stories that do not fall under this theme or do not meet the requirements. 

What's New in California?

You’re the expert in your pocket of California, so we want to hear from you. For this challenge, you’ll have the opportunity to share your own ideas about a new attraction or experience in your area that you would like to share. This challenge will always be open for suggestions!

Requirements

  • CrowdRiff Creator Stories submitted for this challenge must be about a new experience in your area. This could be a unique new business that has opened, a new attraction at a theme park, or seasonal experience. 
  • To participate in this challenge, fill out this Google Form first with your idea. If your idea is accepted by Visit California, you’ll be contacted within a week to get started! 
  • Some things that Visit California is not looking for include events that have already happened, businesses open for longer than six months, single-day events, or if the event is about to end shortly. Additionally, businesses, including restaurants, must showcase a unique, unconventional experience in order to be considered.
  • Each Creator can submit as many ideas as you’d like! 
  • All Stories must meet the base guidelines.

Show Off Your CrowdRiff Creators

We recommend starting off with this Challenge, it’s a great way to use footage you might already have. Create CrowdRiff Creator Stories to show off two favorite spots around your neighborhood or city – the kind of places you would recommend to a friend who’s visiting for a few days!

Requirements

  • CrowdRiff Creator Stories submitted for this challenge must tell a story about a local business, experience, or attraction in California. This can be a local coffee shop, unique food experiences, a nearby hike, or get creative!
  • Each story must paint a compelling narrative about the location or experience. Share insider tips, unique perspectives, and describe what makes this location a must-visit!
  • While Visit California looks to promote as much of the state as possible, some places are avoided due to safety reasons and/or the effects of over-tourism on these locations. Do not feature any places on this list.
  • All Stories must meet the base guidelines.
  • Each creator can submit a maximum of two Stories for this challenge. 
  • Visit California reserves the right to not compensate Stories that do not fall under this theme or do not meet the requirements.

Moments When Life Felt Surreal

Ever find yourself in a place or moment so beautiful it felt like a dream? Whether it be a breathtaking vista, landscape that transports you to another realm, or simply a moment so enchanting it felt unreal, we want to see your most dreamlike moments in the Golden State. Craft a visual story that lets viewers experience the awe-inspiring beauty that makes California a truly enchanting destination.

Requirements

  • Stories submitted for this challenge must include quality footage of an awe-inspiring, surreal, or cinematic-like moment or location in California. 
  • Story may contain 1-5 panels.
  • Stories may not be previously submitted content.
  • All Stories must meet the base guidelines.
  • Each creator can submit a maximum of one Story for this challenge
  • Visit California reserves the right to not compensate Stories that do not fall under this theme or do not meet the requirements. 

How am I doing?

Use the buttons below to check your progress on earnings and challenges! Reach out to creators@crowdriff.com if you have any questions or concerns.

  • Account Balance

  • Challenge Progress

  • Request an Account