When Nicole Davis stepped into her role as Communications Manager at Visit the Northshore, she inherited a full calendar of festivals, events, and campaigns. What she didn’t inherit was a streamlined way to keep up with the demand for fresh social content.
Enter Creators by CrowdRiff.
The first few weeks were all about adjustment, as Nicole got comfortable managing requests alongside her broader responsibilities. But over time, with steady guidance from CrowdRiff’s Customer Success team, she began to see the system click into place.
“I found my flow. I know what I’m doing, and the success of the content has been amazing. I’m obsessed—I don’t have to do or shoot anything if I don’t have time.”
Content that Performs
Once Nicole started publishing content by CrowdRiff Creators, the impact was immediate. One of her favorite examples is a video shot at Camp Salmon:
- Instagram: 119K Views, 3,094 Likes, 1,261 Shares
- Facebook: 80.4K Views, 1.3K Likes, 150 Shares
- TikTok: 84.9K Views, 3,966 Likes, 1,650 Saves
Altogether, a single piece of content by CrowdRiff Creators reached almost 200,000 people across platforms—far more than Nicole could have achieved on her own.
Another win came from a Fall Festival video, built largely from recycled CrowdRiff content. That Reel alone was shared over 500 times, proving that older assets could still spark fresh engagement.
Building Efficiency & Flexibility
Beyond the numbers, Creators by CrowdRiff has given Nicole back time. Instead of juggling content shoots alongside her other responsibilities, she can rely on local creators to capture exactly what she needs.
She’s also learned to plan ahead, using seasonal shoots to build a content library for future campaigns. For example, footage captured at this year’s festivals is already earmarked for next fall.
And with CrowdRiff Creators like Ellie, who brings a polished videography style, and Kelsey, known for her engaging outdoor storytelling, Nicole has access to diverse perspectives. She’s even started requesting specialized drone footage to showcase bike trails and scenic landscapes—something that’s become a hit with their followers.
“The success of the content has been amazing. It saves me so much time and lets us showcase the Northshore in ways I couldn’t do on my own.”
A Trusted Partnership
Nicole credits not only the content itself, but also the support she’s received.
“Y’all are the best, especially Andrew. I feel like I’ll say, ‘Hey, can I get this done?’ and it’s done. Please don’t leave us!”
What began as a new and slightly daunting program has turned into an essential piece of Visit the Northshore’s marketing toolkit. Nicole is now such a believer that she’s even advocating to increase their Creator credits for next year.
The Bottom Line
With Creators by CrowdRiff, Visit the Northshore has unlocked a scalable, efficient way to tell its story year-round. The program has delivered:
- High-performing social content with six-figure reach across platforms
- Reusable seasonal footage, saving time and resources
- Diverse creative styles to capture the destination’s unique spirit from different POVs
- A collaborative partnership that makes execution seamless
Nicole sums it up best:
“CrowdRiff Creators has been a game changer for us. The content performs, it saves me time, and it helps us tell the story of the Northshore in ways I couldn’t do on my own.”
