California Now Creator Studio

Join an exclusive group of creators to showcase the best that California has to offer, and earn cash rewards to spend at your favorite local spots.

What is the California Now Creator Studio?

California is home to a vast diversity of people, places, and experiences. The California Now Creator Studio is a program for travel & lifestyle creators to amplify their content about those diverse local stories.

Using CrowdRiff Creators, a new platform that pairs content creators with travel brands like Visit California, you’ll be able to earn cash rewards for content about California’s best hidden gems. Use those rewards to continue to support the local businesses that make your area unique.

Why Join?

  • Grow Your Audience

    Your content may be featured on Visit California’s web and social channels – and always attributed back to you!

  • Get Paid For Your Stories

    Respond to challenges issued by Visit California & receive cash rewards for your unique content.

  • Access Exclusive Experiences

    Gain access to exclusive experiences and events available only to Localhood Creators

Supported by incredible creators.

We’re proud to partner with some of the top creators in the world. Become a CrowdRiff Creator for Califonia in just a few minutes and start sharing your favorite local spots.

  • @bestvacations


  • travelawesome


  • @nicoleisaacs


  • @moretti


  • @sashajuliard


  • @melissa


  • @aleporte


Introducing CrowdRiff Creator Stories

Visual stories are the most compelling way to share experiences with the world, and Google has now brought them to the open web.

Take advantage of interactive video, imagery, and sound to tell your unique Stories, and inspire travelers & locals alike to visit California’s hidden gems. CrowdRiff Creators Stories look and feel like a story shared on social, but with the added benefits of being:

  • Discoverable

    Each Story shared onCrowdRiff Creators can be found with a simple Google search, making them accessible to a much wider audience

  • Evergreen

    Localhood Stories don’t disappear after 24 hours; they can always be discovered, for as long as you’d like

  • Actionable

    Our swipe up feature lets Localhood Guides seamlessly pack in more info, tips, and links into each story

Become a Creator

Become a CrowdRiff Creator for California in just a few minutes and start sharing your favorite local spots.